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https://www.brandonhagstrom.com/uhc-insights daily 0.75 2024-08-07 https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/1e925bc2-17b4-46ad-8da0-bc1d37bcec3f/featured-img-uhc-2.png Transforming the provider experience through data and insights. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/1583188002158-0JEFDU0KU4X6VD27I4Q4/User+Testing Transforming the provider experience through data and insights. A typical snippet of a comprehensive usability report from a research partner at Optum Labs https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/1582912217558-ZZURYV8402NNSFG02YWE/Global+Filtering+%26+Support+UX Transforming the provider experience through data and insights. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/1582917232510-G1FT7A5SJQ8BGIT454O9/Overview+Page+%28External+Persona%29 Transforming the provider experience through data and insights. Overview Page (External Persona) https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/1582912365760-GQBEV4UIJOU2DJWWZ9H8/UHC+Insights+Design+Pattern+Library Transforming the provider experience through data and insights. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/1583185958038-DNQPSTPI6VE69H6OFDW0/Color+Surveys Transforming the provider experience through data and insights. Active color story with accessibility test of a person with red-green color blindness. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/1583180406117-BXULECF0ZVKQC8T0RQSC/IA+%26+UX+Flows Transforming the provider experience through data and insights. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/1583187547090-BDUW66S5FZ4GQKNPAB5G/Nomenclature+Study Transforming the provider experience through data and insights. For privacy purposes, this is a placeholder graphic to illustrate the report we received. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/1583203807176-1HMKN3WVX9UY79HWN9O1/Research+%26+Discovery Transforming the provider experience through data and insights. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/1583182126327-2QP03EYPELL9RQUZB8CF/Sketching+%26+Wireflows Transforming the provider experience through data and insights. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/1582860804824-5W2CVPYSQMFHJIPTHHEI/SubCategory+Page+%28External+Persona%29 Transforming the provider experience through data and insights. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/1583180722969-TU4RGYR4YWOWHNVMWRSO/UI+Research Transforming the provider experience through data and insights. https://www.brandonhagstrom.com/about daily 0.75 2025-08-05 https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/bf9fa7bd-2cc6-41c8-b4fa-ccc50650c865/bio-pic_2.jpg A little bit about myself. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brandonhagstrom.com/uhc-payments daily 0.75 2024-08-07 https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/1f356233-f83a-4fda-a61b-bba8c04b4898/Premium+payments_web-responsive.png Enhancing the experience and efficiency of payments. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/cc234b0f-2c55-4b7b-b6fd-f7b9ad65f1f6/Premium+payments_cost+breakdown.png Enhancing the experience and efficiency of payments. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/c7ceabdb-2478-466f-aed8-9625509bd605/Premium+payments_checkout.png Enhancing the experience and efficiency of payments. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/b534db7d-dba0-4616-8835-6edcce49df8d/icon_uxdesign.png Enhancing the experience and efficiency of payments. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/00c11c02-1ab9-45b5-ada5-ef2bb94442e3/Premium+payments_payment-history.png Enhancing the experience and efficiency of payments. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/46b23701-6cab-46af-a1d9-a404a2261203/Premium+payments_autopay-setup.png Enhancing the experience and efficiency of payments. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/1533406988791-01T48RRY5D3YO6FQKEIH/technology Enhancing the experience and efficiency of payments. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/e5aa5298-ff54-421d-8820-50971659d9f6/Premium+payments_autopay-on.png Enhancing the experience and efficiency of payments. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/1533406972664-NEL5MZMNXZDW3KQRV1NB/design Enhancing the experience and efficiency of payments. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/b7f596c7-8c1d-4915-9c83-40250466371d/Premium+payments_confirmation.png Enhancing the experience and efficiency of payments. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/a0b0ff6b-d124-4e40-97a0-0dce70cc9ce4/icon_discovery-research.png Enhancing the experience and efficiency of payments. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/1533407171425-YH5DIH1LLM0FWVY7EIV0/fuel_icons_16-9_768%401x.jpg Enhancing the experience and efficiency of payments. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/d8d94f58-cce0-4aa7-889d-553f5ff85ca6/Premium+payments_wallet-management.png Enhancing the experience and efficiency of payments. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/8030edf9-de58-40f5-9ab8-465c66db6b68/icon_goals.png Enhancing the experience and efficiency of payments. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/fe5759cb-c847-44a5-a8e1-4efd62f11eab/Premium+payments_landing.png Enhancing the experience and efficiency of payments. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/56f7ba09-6ca1-4aa8-b279-9da010e6ee1a/featured-img-uhc.png Enhancing the experience and efficiency of payments. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brandonhagstrom.com/uhc-design-system daily 0.75 2024-08-07 https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/b1fa744a-e8a0-419a-9a9e-dc4b68f99c54/component-analysis-synthesis.png Enabling the migration of a multi-product ecosystem to a single design system. - Make it stand out Component analysis, mapping and synthesis: Current state consumer experiences were compared against each other as well as against what the design system component library and documentation already offered. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/3282ac44-3c32-4570-bef0-6d1d00442caf/component-analysis-synthesis-2.png Enabling the migration of a multi-product ecosystem to a single design system. - Make it stand out In collaboration with the consumer design team and design system team, we partnered to synthesize our findings into three core categories: 1. Enhancements to the design system, 2. Net-new components to be created and 3. Gaps in documentation to be filled. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/a0b0ff6b-d124-4e40-97a0-0dce70cc9ce4/icon_discovery-research.png Enabling the migration of a multi-product ecosystem to a single design system. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/8030edf9-de58-40f5-9ab8-465c66db6b68/icon_goals.png Enabling the migration of a multi-product ecosystem to a single design system. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/1533407171425-YH5DIH1LLM0FWVY7EIV0/fuel_icons_16-9_768%401x.jpg Enabling the migration of a multi-product ecosystem to a single design system. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/1533406988791-01T48RRY5D3YO6FQKEIH/technology Enabling the migration of a multi-product ecosystem to a single design system. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/c4d81c6e-cd01-4338-b52b-0ea2528118b1/Design-system-v-style-guide.png Enabling the migration of a multi-product ecosystem to a single design system. - Make it stand out I was often tasked with educating designers and non-designers about the distinct differences and relationships between a design system, pattern library and style guide. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/59963e5d-e548-4ed0-896a-e6eeac33d6ec/Design-system-ecosystem.png Enabling the migration of a multi-product ecosystem to a single design system. - Make it stand out A diagram of how a design system services multiple products and that each product may very well necessitate unique patterns and design guidelines distilled from the design system. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/74ea0700-12bd-48a4-ba94-3dd60f5b6346/design-system-review-process.png Enabling the migration of a multi-product ecosystem to a single design system. - Make it stand out A simplified version of the design governance process I created to support the contribution model of the design system, while also ensuring consistency across the user experience of our product landscape. https://www.brandonhagstrom.com/intro-sofia daily 0.75 2024-08-01 https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/c8f570e7-af49-45ce-89e2-4998a15af364/LinkedIn+profile_2.png Intro - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brandonhagstrom.com/duos-activation daily 0.75 2024-08-07 https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/b271f024-3971-448a-9277-38c7dd9c42ca/duos-activation-acct.png Activation - Make it stand out Confirming eligibility and reinforcing our partnership with a member’s health plan. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/791cff6b-bd6d-411c-955e-fe179213439a/duos-activation-eligibility.png Activation - Make it stand out Verifying eligibility now with your Date of Birth—an inherently easier piece of information to remember than your member ID. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/b7fa7eee-21ca-4a1f-9a02-ccc4e12b9aa5/duos-activation-data.png Activation - Make it stand out Visual representation of activation funnel metrics in Full Story https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/a08cf2a9-6b10-442c-a03f-5e48ec0bbb9f/duos-welcome-new.jpg Activation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/dd0c370b-321f-4184-b02b-120a8ce3c71d/featured-img-duos.png Activation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/0d76ff0d-8167-4de4-ab13-ebe0f56b507f/duos-activation-welcome.png Activation - Make it stand out We reduced the survey questions to just one and moved it to the front as a 'soft welcome' step, used to introduce DUOS. However, this was removed in a future iteration once the new Welcome page went live. https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/452f4fa3-9173-4e16-abfc-3d696352e933/duos-welcome-old.jpg Activation - Make it stand out Original activation welcome page https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/4c243b4f-ee59-4240-8136-2ce94895bd38/duos-registration-old.png Activation - Make it stand out One of five steps required in Activation https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/86616b72-979d-47f4-b9d4-6023b1e2a311/duos-activation-success.png Activation - Make it stand out Because overhauling the “Magic link” account verification step was not an option, we focused on providing clear instructions for next steps. https://www.brandonhagstrom.com/duos daily 0.75 2024-08-06 https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/dd0c370b-321f-4184-b02b-120a8ce3c71d/featured-img-duos.png DUOS https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/d87d10e8-8be8-4026-a950-700c5a42bde0/featured-img-duos-2.png DUOS - Enhancing first-time user engagement with a more guided and action-oriented experience. Enabling the migration of a multi-product ecosystem to a single design system. Design Discovery Lead (2023) https://www.brandonhagstrom.com/duos-digital-engagement daily 0.75 2024-08-05 https://images.squarespace-cdn.com/content/v1/5ae0c384710699343307de6a/d87d10e8-8be8-4026-a950-700c5a42bde0/featured-img-duos-2.png Increasing digital engagement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brandonhagstrom.com/testimonials-sofia daily 0.75 2025-05-08